Digital Media Solutions
Digital Media Solutions, LLC (DMS) drives better business results by connecting high-intent consumers with advertisers across our core verticals: Insurance (auto, home, health) and Education. Our innovative solutions help consumers shop and save, while helping our advertisers achieve above average return on ad spend. Learn more at https://digitalmediasolutions.com.
Using Educational Content To Increase Inbound Call Volume For Final Expense Insurance
The final expense insurance landscape is shifting away from traditional tactics like cold calling and heavy emailing, which can sometimes lead to low-trust...
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Q&A With Rick Fox, CGO Of Digital Media Solutions
With a passion for building alignment and driving sustainable growth, Rick Fox joined DMS as Chief Growth Officer during a defining moment of evolution for the...
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Using AI To Drive Enrollment Growth: 7 Proven Strategies That Work
In today’s highly competitive education market, simply relying on traditional recruitment methods is no longer enough to attract and retain students....
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How To Build An Email Nurture Campaign That Converts For Home Insurance Leads
For home insurance agents, turning a lead into a loyal policyholder takes more than a quick quote. It requires consistent, thoughtful communication that speaks...
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How New Home Services Brands Can Compete With Established Companies: Best Practices
Entering the home services industry as a new brand can be challenging especially in saturated markets dominated by established businesses. However, with the...
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Q&A With Jen Robinson, CTO Of Digital Media Solutions
With a career dedicated to scaling platforms and guiding organizations through growth and transformation, Jen Robinson joins DMS as Chief Technology Officer at...
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How P&C Agents Can Build Their Personal Brands To Attract Leads
Having a strong personal brand is no longer optional in the P&C insurance industry. Today’s consumers aren’t just shopping for policies, they’re looking for...
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Account Executive (Full Cycle Sales)
Description Digital Media Solutions (DMS) is seeking a highly motivated, goal-oriented and experienced Account Executive to join our fast-growing Insurance...
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Q&A With Chris Pink, SVP Of Sales
As Vice President of Sales at DMS, Chris Pink brings deep expertise in the home services vertical, helping providers across roofing, solar, HVAC, windows and...
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How To Attract High-Intent Students To Your Trade Programs Without Wasting Budget
In the 2025 job market, demand for skilled trades is on the rise. From electricians and HVAC techs to welders and medical assistants, there’s no shortage of...
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Building A Final Expense Marketing Funnel That Drives Inbound Calls: Best Practices
Like many types of life insurance, final expense insurance is often marketed directly to seniors or their adult children who may not be actively searching, but...
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Q&A With Scott Vogel, VP Of Health Insurance
Scott Vogel oversees all aspects of the U65 health insurance business at Digital Media Solutions, including sales, search and social marketing and operations....
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Omar Rivera, Account Manager
Omar Rivera is an Account Manager at Digital Media Solutions (DMS) with 6 years of experience in digital marketing. He joined DMS in 2019 through the...
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How To Drive Targeted Traffic To Your Home Insurance Website: Best Practices
In today's digital-first marketplace, a well-optimized website is a critical tool for attracting prospects ready to convert. For home insurance agencies,...
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Top 10 Tips For Nurturing Home Services Leads
Whether you're a local HVAC company, a flooring business or a full-service home improvement brand, having a solid lead nurturing strategy is essential for...
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Digital Media Solutions Welcomes Rick Fox And Jen Robinson To Leadership Team
Clearwater, FL – Digital Media Solutions, LLC (DMS), a leading provider of technology-enabled digital performance advertising solutions, announced the...
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Jen Robinson, Chief Technology Officer
Jen Robinson, Chief Technology Officer of Digital Media Solutions, is a proven technology leader with a respected track record of scaling platforms, driving...
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Kattie Ness, Senior Director of Business Development
Kattie Ness is the Senior Director of Business Development at Digital Media Solutions, LLC (DMS), a role she has held since 2024. She joined DMS in 2021...
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How Health Insurance Agencies Can Boost U65 Enrollment This Open Enrollment Period
For health insurance agencies, the younger consumer market continues to represent one of the most competitive and rewarding opportunities during the Open...
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Rick Fox, Chief Growth Officer
Rick Fox, Chief Growth Officer of Digital Media Solutions, brings more than 20 years of experience in sales, business development, revenue strategy and...
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Business Analyst, Partner Engagement
Job Type: Full-time Location: Denver, CO (Hybrid: In office 3 days per week) Summary At Digital Media Solutions, data powers everything we do. We’re looking...
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4 Ways To Become The Go-To Insurance Agent In Your Area: Best Practices
Establishing yourself as the go-to insurance agent in your area requires more than just selling policies. It’s about building a reputation for reliability and...
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Doug Freiss, Operations Manager, EDU
Doug Freiss is an Operations Manager at Digital Media Solutions (DMS), a position he has held since 2016. With 15 years of experience, Doug specializes in...
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Mason McConathy, Senior Compliance Manager
Mason McConathy is a Senior Compliance Manager at Digital Media Solutions (DMS) and has been with the company since 2021. He brings 14 years of overall...
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Allison Droke Erickson, Operations Manager
Allison Droke Erickson is an Operations Manager at Digital Media Solutions (DMS) with seven years of experience in digital marketing operations. Allison has...
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Lindsay Monack, Vice President, Client Services
With over a decade of experience in client services and enrollment marketing, Lindsay Monack has earned her place as an expert in driving growth and fostering...
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Milena Hakobyan, Senior Paid Search Marketing Manager
Milena Hakobyan is a Senior Paid Search Marketing Manager at Digital Media Solutions (DMS) with 9 years of experience in performance marketing. Milena has been...
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Marybeth Fry, Sr. Account Manager, EDU
Marybeth Fry is a Senior Account Manager on the Education (EDU) team at Digital Media Solutions (DMS), and has been with DMS since 2020. She brings 20 years of...
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Christianna Lee, Account Executive, EDU
Christianna Lee is an Account Manager for the Education (EDU) team at Digital Media Solutions (DMS), and has been with DMS since 2018. With 10 years of...
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Melissa Johnson, Senior Media Planner, EDU
Melissa Johnson is a Senior Media Planner at Digital Media Solutions (DMS) in the Education vertical, with 18 years of experience in the industry. She joined...
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Kat Giardina, Senior Compliance Director
Kat Giardina is the Senior Compliance Director at Digital Media Solutions (DMS), where she has been since 2017. She brings 8 years of compliance experience and...
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Chris Marshall, Data & Business Analyst, EDU
Chris Marshall is a Data & Business Analyst at Digital Media Solutions (DMS), specializing in the education vertical. With decades of experience in technology...
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How To Improve Seasonal Home Services Marketing ROI With Predictive AI Trends
For home services businesses, seasonal demand isn’t just a trend, it’s a recurring opportunity that can significantly impact annual revenue. Whether it’s air...
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What Institutions Need To Know About Marketing Short Courses In 2025
In today’s rapidly evolving job market, the traditional four-year degree is no longer the only ticket to career advancement. A growing number of learners are...
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Top Auto Insurance Trends To Attract Higher-Quality Leads
The auto insurance industry is changing fast, and agencies that stay ahead of emerging trends will be better positioned to attract and convert higher-quality...
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Consumer Conscious Call Strategies To Boost Senior Health Insurance Conversions In 2025
As the over-65 health insurance market continues to expand, agencies face growing pressure to adapt their communication strategies to a more informed and...
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Principal Software Architect
Job Type: Full-time Location: Fully Remote, USA ONLY Reports To: SVP of Software Development Summary By taking ownership of technical architecture, accuracy...
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Turning Web Traffic Into Under-65 Healthcare Insurance Leads With Optimized Landing Pages
With many consumers seeking affordable, accessible under-65 health coverage options, an agency's landing pages serve as critical touchpoints in the decision...
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How Educational Institutions Can Build Branded Campaigns That Attract The Right Audience
Attracting the right students requires more than traditional outreach. It demands strategic, data-driven marketing that reflects your institution’s unique...
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5 Lead Gen Channels Every New Home Insurance Agent Should Be Testing
Building a new home insurance agency is exciting, but attracting quality leads can be one of the toughest parts of the journey. With so many options available,...
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Q&A With Tim Robinson, CEO Of Digital Media Solutions
With a track record of scaling companies and leading with vision, Tim Robinson joins DMS as CEO during a pivotal time of focus and growth. With deep experience...
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Data Engineer
Job Type: Fully Remote, USA
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5 High-Converting Audience Personas To Target For Final Expense Insurance Marketing
Final expense insurance is one of the most practical insurance products on the market. Marketing it effectively requires one critical ingredient: knowing your...
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Personalized Experiences Through AI: Exceeding Policyholders Expectations
Insurance customers in 2025 expect personalized, relevant selling points when shopping for coverage, and agencies that can deliver are far more likely to stand...
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Strategic Account Manager
Job Type: Full-time Location: Fully Remote, USA ONLY Reports To: Director & SVP, DMSI Position Overview The Strategic Account Manager’s primary responsibility...
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Senior Director, Paid Search Marketing
Job Type: Full-time Title: Senior Director, Paid Search Marketing Location: 100% Remote; Southern California or Denver, CO Preferred
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Improving Under 65 Health Insurance Customer Acquisition With Retargeting Campaigns: Best Practices
Getting under-65 health insurance shoppers to enroll takes more than just grabbing their attention. It takes consistent, personalized follow-ups to keep them...
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How To Retain And Attract Prospects As Tariffs Impact Auto Insurance Costs
Rising tariffs are reshaping the auto insurance landscape in real time. While these increased costs present challenges, they also create meaningful...
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Security Analyst
Job Type: Full-Time, Hybrid Location: Remote, USA Only
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Attracting Learners Through High-Impact AI And Skilled Trades Programs
As regulations across the education landscape continue to shift, higher education institutions have a unique opportunity to align their programs with evolving...
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DMS Success Story: Scalable Call Volume & Smarter Risk-Taking Drive 200% Revenue Growth
Background A leading health insurance marketplace specializing in Medicare plans sought to improve the quality and scale of their inbound call acquisition...
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What To Know Before Pivoting Your Auto Insurance Marketing Toward A New Audience
As consumer behaviors shift and competition increases, auto insurance providers are rethinking their marketing strategies and testing different audiences to...
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How To Combine Content Marketing And PPC For A Balanced Home Insurance Lead Strategy
Generating high-quality leads isn’t just about who can spend the most on ads — it’s about who can create the most trust, relevance and visibility at the right...
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Digital Media Solutions Announces Planned Leadership Transition
Founding Executives To Transition From Daily Operations; Tim Robinson Appointed CEO Clearwater, FL – Digital Media Solutions, LLC (DMS), a leading provider of...
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5 Ways To Communicate The Value Of Final Expense Insurance And Drive More Inbound Calls
Final expense insurance can be a tough topic, but it’s a crucial lifeline for families facing rising end of life costs — and for agents, it presents a...
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Senior Sales Development Representative
Title: Senior Sales Development Representative Location: Fully Remote (USA ONLY)
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How To Attract Medicare Leads Between Enrollment Periods: Best Practices
Attracting Medicare leads during the Open Enrollment Period is the industry standard, but what about the rest of the year? The best Medicare agents understand...
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Senior Affiliate Manager
Job Type: Full-time Title: Senior Affiliate Manager Location: 100% Remote (USA Only)
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Performance Marketing Analyst
Job Type: Full-time Title: Performance Marketing Analyst Location: 100% Remote (USA only); Southern California a plus
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Top 5 Effective Strategies To Attract Auto Insurance Shoppers Looking To Switch Providers
In the 2025 auto insurance industry, attracting customers who are ready to switch providers requires a well thought out approach that resonates with the needs...
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Marketing Bundled Insurance Packages To Insurance Shoppers: Best Practices
Bundled insurance packages are a powerful tool for both consumers and insurers, offering a range of benefits that make them a great option for many insurance...
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Best Practices For Attracting Over-65 Health Insurance Shoppers
With the Medicare and Medicaid Special Enrollment Period (SEP) just around the corner, healthcare marketing agencies have a great opportunity to connect with...
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How Can P&C Agencies Improve Their Insurance Marketing With Referrals And Reviews?
In today’s highly competitive P&C insurance market, standing out and gaining the trust of potential clients can be challenging. With more people turning to...
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Account Executive - Aimtell
Job Type: Full-time Location: Fully Remote
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Stop Chasing Leads: Why Higher Ed Marketers Should Focus On Quality Over Quantity
In the competitive world of higher education enrollment, generating a high volume of leads might initially appear to be an effective strategy to boost...
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Digital Media Solutions, Inc. Completes Sale To Leading Investor Group
Moves Forward With A Strengthened Financial Foundation, Well-Positioned To Capitalize On Significant Growth Opportunities CLEARWATER, Fla., February 28, 2025 –...
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DMS Success Story: Scaling Higher Ed Program Enrollments For A Leading Vocational School
Background A leading vocational school in the Northeast offering programs both online and at ground campuses was looking to scale enrollments and optimize...
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Understanding & Overcoming Top Email Marketing Challenges
For most brands and retailers, robust email marketing campaigns are integral to success. Email strategies offer benefits up and down the funnel, creating brand...
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Best Practices For Lead Generation In The Era Of AI
Harnessing the power of artificial intelligence (AI) for lead generation can revolutionize customer acquisition strategies. This article explores the best...
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How To Make Your Health Insurance Plan The Go-To For Millennials And Gen Z
To successfully captivate Millennial and Gen Z buyers, health insurance providers need to move beyond traditional marketing and create offerings that resonate...
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The Role Of Telehealth In Modern Healthcare Plans
Telehealth has become a powerful tool in health insurance marketing, especially for insurance companies looking to boost enrollments and engage with consumers...
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Welcome Back To The Classroom: Attracting Adult Learners In 2025
Reaching and enrolling adult learners can be a game-changer for educational institutions, but it requires a unique approach. Understanding the specific needs...
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Unlocking High-Intent Home Insurance Leads: Your FAQs Answered
Attracting high-intent home insurance leads in a volatile market is essential for agents looking to grow their business and scale revenue. High-intent leads...
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Utilizing Deanonymization For Converting A Warm Target
Deanonymization is a marketing technique that links anonymous data points to specific identities by cross-referencing with external information. By utilizing...
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5 Reasons Why You Should Be Using Signals To Target Your Best Consumers
Intent signals in consumer targeting refer to the indicators and behaviors of potential customers who reveal their interest or readiness to engage in specific...
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The Marketer's Guide To Understanding And Leveraging Data Signals
Activity intent signals in marketing refer to the indicators that potential customers exhibit, which suggest their interest or readiness to engage in a...
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New Year, Renewed Coverage: Early Year Campaigns to Boost Policy Retention
Insurance providers have a unique opportunity to reconnect with existing policyholders and gain new clients in 2025. Time sensitive campaigns can be powered by...
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Digital Media Solutions, Inc. Receives Court Approval for Asset Sales
CLEARWATER, Fla., November 4, 2024 – Digital Media Solutions, Inc., (DMS” or the “Company”), a leading provider of technology-enabled digital performance...
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Data-Driven Insights For Health Insurance Marketing
Health insurance marketing increasingly relies on strategic approaches informed by advanced data networks to engage consumers. The rise of digital tools and...
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Why “Google It” Is Missing The Mark For Brands And Consumers
Remember when Google wasn’t a noun and a verb? Probably not. Declared the most useful word in 2002 and added to Webster’s in 2006, “Google it” is probably...
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How To Convert Consumer Interest Into Sales In The Home Services Market
As housing markets expand and homeowners increasingly invest in property improvements, demand in the home services market continues to grow. This industry...
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Digital Media Solutions, Inc. Reaches Agreement to Transition Ownership to Existing Lenders, Positioning Business for Continued Innovation and Growth
Enters Asset Purchase Agreement with Existing Lenders Commences Voluntary Chapter 11 Cases to Facilitate Efficient Sale; Expects to Complete Process in the...
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Digital Media Solutions CIO Matt Goodman Named 2024 Tampa Titan 100 Honoree
CLEARWATER, Fla., July 25, 2024 - Digital Media Solutions, Inc., (DMS), a leading provider of technology-enabled digital performance advertising solutions...
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Homeowners Insurance: Profiling Millennial And Gen Z Buyers
Understanding homeownership trends among individuals under 35 in the United States is pivotal for insurance providers aiming to effectively engage this...
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Effective Communication In Health Insurance: Building Trust With Consumers
In the health insurance industry, the key to sustainable growth is balancing effective communication to attract new clients, while maintaining trust with...
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Effective Techniques For Engaging Consumers And Generating Home Insurance Leads
In the evolving home insurance market, engaging consumers effectively is more critical than ever, especially as mortgage rates remain high. Tailoring home...
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DMS Success Story: Efficient Email Strategies Drive Client Growth & Success
Background A leading auto protection company was facing challenges generating high-intent email traffic to their dedicated landing page, seeking a...
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Engaging Consumers In Today’s Health Insurance Market
The health insurance market in the United States is evolving rapidly, reflecting changes in legislation, consumer behavior and technological advancements. In...
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Reaching Your Target Audience With Digital Tools In Home Services
According to Technavio, the global home services market is estimated to grow by USD 1.03 trillion from 2025 to 2029, with a projected compound annual growth...
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Digital Media Solutions, Inc. Announces Q1 2024 Financial Results
First-quarter net revenue of $70.7 million First-quarter gross margin of 20.2% and Variable Marketing Margin (VMM) of 23.7% CLEARWATER, Fla., May 15, 2024 —...
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DMS Success Story: Achieving A 33% Increase In Insurance Conversion Rates Through Strategic Partnership
Background A leading national insurance brand sought to increase its policy conversion rates, a crucial key performance indicator (KPI) integral to its growth....
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Digital Media Solutions, Inc. Announces Fourth Quarter And Full Year 2023 Financial Results
Fourth-quarter net revenue of $86.1 million Full year 2023 revenue of $334.9 million Fourth-quarter gross margin of 27.8% and Variable Marketing Margin (VMM)...
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DMS Ranks #1 On 2024 mThink Top CPA Network Awards
Recognized For The Exceptional And Consistent Performance Of Its Performance Advertising Solutions, DMS Claims mThink’s No. 1 Spot
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Digital Media Solutions, Inc. Announces Q3 2023 Financial Results
Third-quarter net revenue of $76.0 million Third-quarter gross margin of 23.1% and Variable Marketing Margin (VMM) of 26.8% Clearwater, Fla. — November 14,...
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Digital Media Solutions Honored With Affy Award For 2023
Clearwater, FL – October 19, 2023 – Digital Media Solutions (DMS), a leading provider of technology-enabled digital performance advertising solutions, has...
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Taryn Lomas, EVP Of Insurance
As a positive and motivated force in the digital marketing industry, Taryn Lomas has a reputation for clearly and effectively executing brand visions....
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Trish Dillon, Vice President Of Technical Operations & Support
Trish Dillon is the Vice President of Technical Operations and Support at Digital Media Solutions, LLC (DMS), the fastest-growing independent digital...
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Tony Saldana, General Counsel & Executive Vice President of Compliance
Tony Saldana is the general counsel and executive vice president of compliance for Digital Media Solutions, LLC (DMS). In this role, Tony leads the company’s...
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Charlene Sterphone, Senior Director Of Corporate Marketing
A focused and highly motivated creative thinker, Charlene Sterphone develops, executes and reports on strategic marketing programs surrounding lead generation,...
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Sarah Cavill, Senior Manager Of Content & Events
With more than 20 years of writing, editing and reporting experience, Sarah Cavill brings to Digital Media Solutions, LLC (DMS), a fine-tuned and diverse set...
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I Can’t >>> How Can I?
Let’s Remove ‘I Can’t’ From Our Vocabulary. “I can't” is a phrase that can be a natural reaction, something that can slip out in a conversation. “I can't” can...
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Jason Sommerville, Senior Partner Manager
With over 15 years of professional experience in the field of performance marketing and affiliate management, Jason Sommerville serves as a Senior Partner...
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Scott Vogel, Vice President Of Health Insurance
With more than a decade of experience in business development, ad technology and lead generation across verticals, Scott Vogel knows what it takes to drive...
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Digital Media Solutions, Inc. Announces Q2 2023 Financial Results
Second-quarter net revenue of $82.6 million Second-quarter gross margin of 23.3% and Variable Marketing Margin (VMM) of 27.4% Clearwater, Fla. — August 14,...
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Digital Media Solutions Announces 1-For-15 Reverse Stock Split And Favorable Amendment Of Credit Agreement
Clearwater, FL – August 18, 2023 – Digital Media Solutions today announced that its Board of Directors approved a reverse stock split of the Company’s Class A...
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Digital Media Solutions, Inc. Announces Second-Quarter Fiscal 2023 Earnings Release Date, Conference Call And Webcast
CLEARWATER, Fla.—(GLOBE NEWSWIRE)— August 3, 2023 - Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance...
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Chelsea Malcolm, VP Of Health Marketplaces
Chelsea Malcolm is the Vice President of Health Marketplaces at Digital Media Solutions, LLC (DMS), a role she has held since April 2018. With 10 years of...
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Carrie Burton, SVP, Education
Carrie Burton, Senior Vice President of Education at Digital Media Solutions, LLC (DMS), brings over 15 years of expertise in education inquiry generation to...
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DMS Announces Q1 2023 Financial Results
First-quarter net revenue of $90.3 million First-quarter gross margin of 24.7% and Variable Marketing Margin (VMM) of 29.8% Completed organizational...
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Digital Media Solutions, Inc. Announces First-Quarter Fiscal 2023 Earnings Release Date, Conference Call And Webcast
CLEARWATER, Fla.—(BUSINESS WIRE)— Digital Media Solutions, a leading provider of technology-enabled digital performance advertising solutions connecting...
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Digital Media Solutions, Inc. Announces Receipt Of Continued Listing Standard Notice From NYSE
CLEARWATER, Fla. — May 4, 2023 — Digital Media Solutions (the “Company”), a leading provider of technology-enabled digital performance advertising solutions...
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Digital Media Solutions, Inc. Receives Continued Listing Standard Notice From NYSE
CLEARWATER, Fla. — April 5, 2023 — Digital Media Solutions (the “Company”), a leading provider of technology-enabled digital performance advertising solutions...
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ADDING And REPLACING Digital Media Solutions, Inc. Announces Q4 And Full Year 2022 Financial Results And The Completion Of Asset Purchases
Fourth-quarter net revenue of $100.8 million Full year 2022 revenue of $391.1 million, exceeding guidance Fourth-quarter net loss of $25.1 million and Adjusted...
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Digital Media Solutions, Inc. Announces Q4 & Full Year 2022 Financial Results & The Completion Of Asset Purchases From Customer Direct Group
Fourth-quarter net revenue of $100.8 million Full year 2022 revenue of $391.1 million, exceeding guidance Fourth-quarter net loss of $25.1 million and Adjusted...
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Digital Media Solutions, Inc. Announces Fourth Quarter And Full-Year Fiscal 2022 Earnings Release Date, Conference Call And Webcast
CLEARWATER, Fla.—(BUSINESS WIRE)— Digital Media Solutions, a leading provider of technology-enabled digital performance advertising solutions connecting...
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DMS Announces Private Placement of Convertible Preferred Stock
CLEARWATER, FL — March 29, 2023 — Digital Media Solutions (the “Company”), today announced that it has entered into a securities purchase agreement with...
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Mike Wagner, EVP, Business Intelligence
Mike Wagner, EVP, Business Intelligence at Digital Media Solutions, LLC (DMS), has nearly 20 years of experience in business intelligence and analytics, using...
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Digital Media Solutions, Inc. Signs an Agreement To Acquire The HomeQuote.io Home Services Marketplace From Customer Direct Group
Clearwater, FL – March 6, 2023 - Digital Media Solutions, Inc., a leading provider of technology-enabled digital performance advertising solutions connecting...
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DMS Concludes Strategic Review Process
Clearwater, FL – March 6, 2023 – Digital Media Solutions (“DMS” or the “Company”), a leading provider of technology-enabled digital performance advertising...
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DMS Success Story: Scaling Insurance Customer Acquisition With Targeted Campaigns
Digital Media Solutions® (DMS) is an industry leader in delivering customers and near customers to our nation’s largest auto, home, health and life insurers...
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Evan King, Assistant General Counsel & SVP, Compliance
Evan King, Assistant General Counsel & SVP, Compliance at Digital Media Solutions, LLC (DMS), has nearly 10 years of experience in legal affairs and...
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DMS Secures #1 Spot As Top CPA Network for Affiliates & Publishers 2023
Recognized For The Exceptional And Consistent Performance Of Its Brand-Direct Advertising Solutions, DMS Claims No. 1 Spot Clearwater, FL – January 19, 2023 —...
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5 Reasons Push Notifications Boost Ecommerce Performance
As competition heats up across ecommerce sites, brands and retailers remain focused on sustaining customer loyalty and retention while growing their...
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What Is Facebook Brand Safety?
Facebook recently announced the upcoming rollout of brand safety tools that could offer advertisers “safer,” more targeted placement on Facebook’s News Feed....
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What Are Google Dynamic Exclusion Lists?
On April 15, Google announced the launch of dynamic exclusions lists, a new brand safety feature that will, according to the tech company, “make it easier for...
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What Is The Facebook Ad Review Process?
In late May, Facebook published a post on Facebook for Business by Jeff King, VP, Business Integrity at Facebook, explaining its ad review process. The post...
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The 9 Qualities Of An Effective Listicle That Results In Clicks & Sales
The rise of listicles, which don’t take long to read or require much deep thought, is a natural evolution of the scrolling, skimming, social media-dominated...
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What Is Push Marketing, And How Can It Enhance Audience Engagement?
Push marketing is an innovative method of engaging consumers at all phases of the customer journey. Push technology allows site visitors to opt in to receive...
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What Is The Google Page Experience Update?
The page experience signals ranking update that Google hinted at last fall will be rolling out in the coming weeks, with the tech company combining its...
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4 Often Overlooked Ways To Address Email Inboxing Challenges
With nearly 4 billion daily email users, we all know how powerful email marketing can be. But, of course, since an email marketing campaign is only as...
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What Are Virtual Influencers?
We often hear brands and social media advertisers stress the importance of “human connections” with consumers. The path to making those connections, however,...
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What Is The Snapchat Creator Marketplace?
Recently, Snapchat announced a new advertising opportunity: Creator Marketplace. With Snapchat explaining, “The Creator Marketplace integrates Creators...
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3 Ways To Use Audience Segmentation For Website Re-Engagement
Digital advertisers must leverage the right digital media channels to get the right message to the right person at the right time to encourage actions. Read on...
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What Is Google's Certification Program For U.S. Health Insurance Advertisers?
In an effort to increase trust and safety across the healthcare advertising ecosystem, Google Ads requires all health insurance providers to complete their...
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What Is Digital Identity?
The end of many third-party identifiers and cookies, and the rise of more rigorous privacy standards, has created a need for advertisers to evolve how they...
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3 Reasons To Keep Customer Acquisition Campaigns Live Over The Weekend
Digital advertising success is reliant on smart optimizations that produce optimal results. Frequent testing is essential for advertisers to continue enhancing...
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What Is TikTok Lead Generation?
TikTok recently introduced TikTok Lead Generation, a new advertising option for advertisers looking to seamlessly reach and convert prospective new customers...
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3 Top Lead Generation Best Practices To Scale Your Business
Having the right lead generation strategies in place can help set your digital advertising campaigns up for success and be the difference between moderate...
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3 Strategies To Optimize Your OEP/AEP Campaign Strategy
The open enrollment period (OEP) and annual enrollment period (AEP) are essential times for health insurance advertisers looking to create interest, drive...
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What Are Pinterest Idea Pins?
Pinterest recently announced the shift of its Story Pins to the new, creator-focused Idea Pins. “Idea Pins are an evolution of Story Pins, with a fresh name to...
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Leveraging Unbranded Social Advertising To Engage & Convert Prospective Higher Education Students
In 2020, prospective student inquiries from social media increased 30% compared to the prior year, according to data derived from and stored within Sparkroom®...
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8 Email Subject Line Strategies That Can Help Drive Up Open Rates
Subject lines represent a make-it or break-it opportunity to get email opened. They are often one of the earliest introductions a consumer will have to your...
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Younger Consumers Drive Uptick In Life Insurance Sales
Younger consumers, motivated by worries about COVID-19 and the uncertainty of the last 12 months, have been increasingly buying life insurance. According to...
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Can Diversity In Advertising Drive Sales?
While slick influencers and high intensity campaigns will always have a place in advertising, just as action heroes will always be popular in movies, many...
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Appliance Marketing Should Capitalize On Consumer Excitement Around Kitchen Upgrades
According to recent analysis by Zillow of 1.4 million home sales from 2020, “Homes that advertised higher-end kitchen and bathroom amenities sold for more than...
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4 Tips To Help Set Up Inbound Call Campaigns For Long-Term Success
Have you set yourself up for success with inbound call campaigns? Inbound call campaigns connect advertisers with high-intent, interested consumers the moment...
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How Mortgage Marketers Are Leveraging Digital Strategies To Engage High-Intent Borrowers
The growing number of consumers engaging in online activity has touched every phase of the mortgage process from research and loan inquiry to documentation...
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What Are Say-Through Rates?
The increasing popularity of interactive voice advertising and audio formats from social media platforms has led to the introduction of new metrics called...
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What Is AVOD?
Ad-based video on demand or AVOD is streaming that includes advertising. AVOD has been around since the 1990s, but in recent years was overshadowed by...
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Push Notifications & Audience Segmentation: An Impactful Combination
Many marketers regard audience segmentation as a powerful way to increase campaign effectiveness within first-party channels like email and social media....
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Push Marketing Helps Brands Promote Outdoor Activities & Home Improvement Projects
As consumers prepare for summer and a return to normalcy, advertisers can capitalize on the start of the summer season by deploying targeted push notifications...
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Home Insurance Marketing Can Engage & Convert Consumers With Humor, Savings & Technology
According to a 2020 survey of 8,000 customers from around the world conducted by Deloitte, insurance shoppers want “products that are easy to understand,...
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How Publishers Can Leverage Push Marketing To Grow, Engage & Monetize Website Traffic
Publishers interested in expanding their audience lists, increasing website traffic and scaling monetization opportunities can better achieve their objectives...
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What Are The Best Times To Post On Social Media?
Throughout 2020 and into 2021, social media has grown significantly, with Statista reporting that, “In 2020, over 3.6 billion people were using social media...
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What Should Advertisers Do Now That Facebook Allows Political Ads Again?
In a recent blog post and email sent to political advertisers, Facebook revealed that it had lifted its ban on political ads. The ban was introduced after the...
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What Are Data Signals?
Real-time data allows advertisers to understand their consumers better than ever before. A proper understanding of that real-time data provides data signals...
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What Are Dark Patterns & Why Did The CCPA Ban Them?
New regulations have recently been approved that would expand the California Consumer Privacy Act of 2018 (CCPA), strengthening the privacy protections of the...
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How Publishers Can Scale Monetization Efforts Using Push Marketing
Push marketing has emerged as a powerful way to diversify the monetization efforts of publishers by engaging large audiences with relevant and appealing...
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Short-Form Video Strategies Are Becoming Essential For Advertisers
Facebook has been rolling out and announcing new features over the last several months, embracing the popularity of newsletters, audio formats and upgrades to...
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8 Digital Advertising Campaign Optimization Ideas
Advertisers know that the status quo will never be good enough. Whether or not you’re achieving your objectives, there’s always room for improvement. Below are...
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What Is Social Commerce?
Social commerce, the use of social media platforms to promote and sell products and services, has seen an uptick in popularity as consumer behaviors evolve to...
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What Is Propensity Marketing?
Propensity marketing is an approach to marketing that focuses on engaging consumers with the greatest propensity to take a desired action. By targeting...
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Pay-For-Performance Advertising Solves Attribution & ROI Challenges
The name of the game when running any advertising campaigns is testing. What channel worked? What content? What audience responded? Where’s the money being...
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Actions Count More Than Impressions: How CPA Advertising Campaigns De-Risk Media Spend
Cost-per-action (CPA) advertising, a category of digital performance advertising, de-risks media spend because advertisers only pay when a measurable action is...
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4 Creative Ideas For Auto Insurance Advertising Campaigns
Auto insurance brands often face hurdles as they work to rise above the noise to connect and engage with new consumers. Here are four ways auto insurance...
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Valentine's Day Advertising Must Reach Shoppers Ready To Take Action
Valentine’s Day is a significant holiday for ecommerce brands hoping to reach consumers in the mood for love – and shopping. Digital Media Solutions® surveyed...
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3 Strategies To Modernize Lead Generation Campaigns
There’s no shortage of shiny objects to distract consumers along the customer journey, so smart advertisers know they need something special to earn consumer...
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Top 3 Borrower Motivations For Refinancing
2021 is projected to be another incredible year in the mortgage industry, with refinance loans fueling loan application volume and borrower inquiries. Based on...
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Is Push Marketing Right For My Website?
When deciding to adopt new technology, it’s important to weigh the propensity for positive ROI. For brands looking to engage audiences in more ways, push...
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Holiday Alcohol Advertising: Fun Ways To Connect With Target Audiences
The most recent holidays and celebrations led many consumers to seek out ways to celebrate safely, while continuing to support causes and industries that...
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As Auto Insurance Rates Rise, Refined Customer Acquisition Strategies Support Growth
Auto insurance premiums are returning to pre-pandemic rate levels, making it likely consumers will exhibit some concerns about paying more than they have...
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How To Boost Engagement By Using Video In Emails
Email campaigns are an important part of marketing at all stages. But, because consumers are savvier than ever, a generic email campaign is likely to be...
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3 Primary Factors Motivating Young Homeowners To Refinance
According to the Mortgage Bankers Association (MBA), refinance volume currently represents almost two-thirds of all mortgage application volume. As the...
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6 Ways To Create A Successful TikTok Marketing Strategy
Since taking teenagers by storm in 2017, TikTok has become a wildly popular social media platform, with eight new users joining TikTok every second. The video...
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How Push Marketing Can Engage Enrolled & Prospective Higher Education Students
As the higher education industry prepares to bounce back post-pandemic, colleges are looking to identify new ways to engage prospective students to help...
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Using Web Push Notifications & Email To Boost Engagement And Conversions
With the number of ways consumers can engage with brands continuing to rapidly increase, digital advertisers must create comprehensive strategies to reach...
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Wedding Registries Say I Do To Lifetime Customers With The Help Of Web Push Notifications
Wedding season is back in a big way for 2021 and with it the reemergence of wedding registries. While some wedding traditions may be evolving, many couples are...
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Website Re-Engagement Can Boost Conversion Rates
Effective re-engagement tactics, like Aimtells, can bring website visitors back to your site and help nurture consumers to conversion. In fact, it's possible...
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What Was The Google New Product Reviews Algorithm Update?
Initially launched on April 8, Google recently announced the completion of a new product reviews algorithm update, created to “reward” more detailed product...
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3 Innovative & Reassuring Email Marketing Campaigns Driving Higher Education Interest
To meet the excitement and expectations of prospective students, colleges and universities deploy multichannel recruitment campaigns that connect with students...
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5 Ways To Scale Your Home Improvement Lead Generation Campaigns
As spring approaches, home improvement brands should be looking for ways to maximize and modernize their lead generation strategies.
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What Is CX?
A recent report from eMarketer, “Customer Experience 2021,” details the importance of prioritizing customer experience (CX) and how consumers are more likely...
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8 Reasons Digital Advertisers Should Deploy Automated Web Push Notifications
Advertisers have long relied on automation for scaling personalized or triggered communication efforts, with email often used as the prioritized channel. Push...
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What Is A Publisher?
Do you want to go broader with your advertising efforts? Consider leveraging publishers. Not sure what a publisher is or what they can do for you? Keep...
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What Is The Difference Between Traditional Digital Advertising & Digital Performance Advertising?
As digital advertising continues to be leveraged by more and more brands, it’s important to understand the difference between traditional digital advertising...
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What Is Real-Time Data?
Quality, real-time data helps understand consumer desires and predict future actions. “Our decisions are based on the inherent traits of the [real-time] data,...
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Getting Started With Push Marketing
Push marketing is an innovative method of engaging and re-engaging consumers at all phases of the customer journey by allowing site visitors to opt in to...
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What Is Contextual Targeting?
The roll out of Apple’s IDFA changes has sent ripples through the advertising world with many brands considering the best strategies to reach targeted...
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3 Tips For Targeting Baby Boomers Online
Once known as die-hard brand loyalists, digital amateurs and social media dabblers, Baby Boomers, roughly aged 55-75, experienced massive change during the...
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5 Tips To Optimize Your Paid Search Campaign Today
Optimized and maximized paid search campaigns can increase your visibility and lead to higher conversion rates. The following five paid search tips can all be...
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How Will Google Analytics Reporting Work Without Cookies?
On May 13, Google announced on its Ads & Commerce blog, new privacy features that will make it easier for brands to gain insights into Google Analytics,...
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The Top 5 Social Media Strategies For Lead Generation
Is Your Social Media Campaign Optimized To Generate Leads? Capturing the attention of busy consumers who are spending an average of 1,300 hours a year on...
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5 Ways To Manage Customer Acquisition Challenges
Customer acquisition challenges are universal, but finding the right solutions shouldn’t be hard. Digital performance advertising strategies can help...
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What Is YouTube Product Detection?
In a recently updated blog post on test features and experiments, YouTube indicated it will be introducing an “automated list of products detected in videos.”...
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Digital Media Solutions, Inc. Announces Q3 2022 Financial Results
Third-quarter net revenue of $90.1 million exceeding guidance Third-quarter net loss and Adjusted EBITDA of $10.1 million and $5.1 million, respectively...
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Be Here Now
A few weeks ago, I shared a story with you about my son and how he notices when I’m not fully present.
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Connect Better And Grow Together
It was Wednesday afternoon. I had a 15-minute gap in between Zoom meetings. My phone rang. I didn’t recognize the number, but I was expecting a call from a...
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The Power Of Failure
It is not those amongst us who achieve “perfection” that we must admire most. After all, perfection is just an illusion.
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Greener Grass
I Had Major Grass Envy My neighbor’s yard had that nice, sharp green grass. Perfectly cut.
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The Win-Win
I was away this weekend on vacation with my children along with another family and their children. In total, 4 kids. Fun times.
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DMS Announces Q3 2021 Results
Record quarterly revenue of $107.4 million and also record adjusted revenue of $111.8 million Revenue growth of 30% and organic revenue growth of 11% from the...
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DMS Announces Fourth Quarter And Full-Year Fiscal 2021 Earnings Release Date, Conference Call And Webcast
DIGITAL MEDIA SOLUTIONS, INC. ANNOUNCES FOURTH QUARTER AND FULL-YEAR FISCAL 2021 EARNINGS RELEASE DATE, CONFERENCE CALL AND WEBCAST
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DMS Announces Second-Quarter Fiscal 2022 Earnings Release Date, Conference Call And Webcast
CLEARWATER, Fla.–(BUSINESS WIRE)– Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions...
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Digital Media Solutions Introduces New Webinar Series, DMS Live
Clearwater, FL – February 28, 2022 — Digital Media Solutions, Inc., a leading provider of technology-enabled digital performance advertising solutions...
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Digital Media Solutions to Participate in Upcoming Canaccord Genuity 42nd Annual Growth Conference Next Month
CLEARWATER, Fla. – (BUSINESS WIRE) – Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising...
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DMS Announces Q2 2022 Financial Results
Second-quarter net revenue of $91 million Second-quarter net loss and Adjusted EBITDA of $12 million and $3 million, respectively Second-quarter gross margin...
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DMS Announces Participation In Noble Capital Markets' 18th Annual Investor Conference
DMS TO PARTICIPATE IN THE UPCOMING NOBLE CAPITAL MARKETS' EIGHTEENTH ANNUAL INVESTOR CONFERENCE ON APRIL 20-21, 2022 CLEARWATER, Fla.–(BUSINESS WIRE)–Digital...
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DMS Names Insurance Industry Leader Billy Hubbard SVP Of Strategic Accounts
Demonstrating Company’s Commitment To Growth And Excellence In The Insurance Vertical Clearwater, FL – June 6, 2022 — Digital Media Solutions, Inc. (NYSE:...
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DMS and Seekr Announce New Strategic Partnership
Seekr will leverage the power of the DMS toolset to maximize advertising results and scale its global user reach Clearwater, FL. August 9, 2022 – Seekr, an...
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DMS Announces First-Quarter Fiscal 2022 Earnings Release Date, Conference Call And Webcast
Clearwater, Fla–(BUSINESS WIRE)– Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions...
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DMS Announces First-Quarter Fiscal 2021 Earnings Release Date, Conference Call And Webcast
Digital Media Solutions, Inc. (NYSE: DMS), an innovative global solutions provider of digital performance advertising and a connection point between digital...
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Digital Media Solutions, Inc. Announces Q4 and Full Year 2021 Financial Results
‚ÄãRecord fourth quarter revenue of $119 million, up 17% year over year; Full year 2021 revenue of $428 million, up 29% year over year Record adjusted revenue...
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DMS Announces Q1 2022 Financial Results and Enhances Technology Stack and Data Asset
Record first-quarter revenue of $109 million, up 13% year over year. First-quarter net loss and adjusted EBITDA of $5 million and $10.5 million, respectively....
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Digital Media Solutions Announces Platinum Sponsorship Of Affiliate Summit West
Key Leaders Of DMS To Discuss Powerful Tactics For Expanding Publisher Monetization & Advertiser Strategies Clearwater, FL – October 27, 2021 — Digital Media...
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DMS Receives Non-Binding “Go Private” Proposal
Clearwater, FL – September 8, 2022 – Digital Media Solutions, Inc., a leading provider of technology-enabled digital performance advertising solutions...
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DMS Events Schedule
Upcoming DMS Events
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Billy Hubbard, SVP Strategic Accounts
With nearly 20 years of industry experience, Billy Hubbard, Senior Vice President, Strategic Accounts at Digital Media Solutions, LLC (DMS), has a track record...
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DMS Announces the Acquisition of Traverse Data, Inc. & Enhancements to Its Data Program & Technology Stack
DMS Data & Technology Are Synchronized To Create Personalized Advertising At Scale Across Digital Media Channels CLEARWATER, Fla. – May 10, 2022 – Digital...
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DMS Success Story: Leveraging Weekend Customer Acquisition Campaigns To Elevate Overall Performance
There are many reasons to keep campaigns running throughout the weekend, including:
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Aimtell Success Story: Re-Engaging Shoppers To Drive Custom Window Treatment Sales
An ecommerce company specializing in custom window treatments was seeking to re-engage audiences to scale sales. Three months after launching an Aimtell...
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Aimtell Success Story: Clothing Retailer Deploys Push Notifications To Re-Engage Consumers & Increase Sales
A popular ecommerce clothing retailer turned to Aimtell to enhance its re-engagement strategy. The brand generated clicks back to its website and increased...
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Aimtell Success Story: Leveraging Push Notifications To Engage Readers & Generate Monthly Clicks
News organizations seeking increased website traffic can leverage web push notifications to engage readers and enhance article view metrics. A recent analysis...
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Lead Generation Campaign Best Practices
Lead generation campaigns can be incredibly beneficial for brands looking to boost customer acquisition and engagement. But, in order to create a successful...
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Best Practices For Generating Tax Preparation Prospects
Each year, millions of Americans need help filing their taxes as the April 15 deadline approaches. As more and more tax filers use tax preparation software or...
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Ensuring Data Compliance In Email Campaigns: Best Practices
According to the recently released 2020 State of Email, Fall Edition report from Litmus, email continues to be an integral marketing channel across virtually...
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Generating High-Intent Auto Insurance Prospects: Leading Practices
Each year, millions of Americans seek auto insurance policies, and continued growth in the auto insurance industry is projected. The global auto insurance...
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Generating Medical Insurance Prospects During Open Enrollment Best Practices
Each year millions of Americans under 65 have the opportunity to make changes to their health insurance policies during the open enrollment period. As the only...
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Best Practices For Generating Home Services Prospects
The best practices highlighted below will help ensure lead generation campaigns geared toward home services prospects are set up for success.
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Best Practices For Engaging Credit Card Debt Settlement Prospects
As more and more Americans find themselves facing credit card debt, the need for credit card debt settlement products and services expands.
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Email Marketing Best Practices
Email marketing should be at the core of your multi-channel performance marketing efforts. A well-managed email campaign can establish relationships with your...
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DMS Success Story: Scaling Inbound Call Volume During Medicare Open Enrollment
Digital Media Solutions Was Proven To Provide The Highest-Quality Partner-Generated Calls, Leading To 16x Campaign Growth YOY
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DMS Success Story: Data & Marketplace Solutions Scale Niche Legal Prospects
Background: A Law Firm Seeks Qualified Prospects Meeting Very Specific Criteria A law firm specializing in the needs of the elderly and disabled was looking to...
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Daniel Richter, SVP Of Technology Innovation
With a strong understanding of modern technologies and development practices, Daniel Richter has a dynamic skill set that contributed to his continued success...
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Jovel Lacson, SVP Of Internal Platforms
Combining an analytical mind with creativity and innovation, Jovel Lacson has spent two successful decades in the software development and data analytics...
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Cliff Libby, EVP Strategy & Business Development
Cliff Libby, Executive Vice President, Strategy & Business Development for Digital Media Solutions, LLC (DMS), has more than 20 years of experience dedicated...
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Dave Davis, SVP Of Call Center Marketing
As a former U.S. Marine, Dave Davis knows how to lead a team to see beyond obstacles and focus on solutions. Dave credits his seamless transition into the...
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6 Best Practices For Generating High-Intent Higher Education Prospects
Successful enrollment marketing campaigns focus on reaching the right prospective students with the right message at the right place and time to encourage them...
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Do You Reflect?
Do you reflect on and take the positive from your past experiences? Does the prior version of you return to report?
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Do You API?
Yesterday, I dropped off my car for service and a few repairs. I had an appointment, and they were aware of what was needed, including a loaner car. When I...
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Better Decisions = More Growth
Making Decisions Can Sometimes Be Tough… Especially When Life Is Happening Around You Some of the worst decisions I have made were based on emotions, not on...
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DMS Secures #1 Spot As Top CPA Network For Advertisers & Merchants
DMS Also Recognized As Top CPA Network For Publishers & Top Call Network Clearwater, FL – February 4, 2022 — Digital Media Solutions, Inc. (NYSE: DMS), a...
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DMS Named A Top CPA Network By mThink For Ninth Consecutive Year
Recognized For Its Standout Solutions In Performance Marketing, DMS Claims No. 2 Spot Clearwater, FL – January 26, 2022 — Digital Media Solutions, Inc. (NYSE:...
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DMS Success Story: Boosting Conversion Rates with Time- & Trigger-Based Email Nurturing Campaigns
The Challenge: Maximizing An Already Successful Inquiry Generation Campaign To Improve Conversion Rates Despite already having a competitive cost per...
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What Is Usage-Based Insurance?
As technology around car manufacturing has gotten more sophisticated and the needs of consumers around car ownership have evolved, so has car insurance....
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DMS Announces Second Quarter Fiscal 2020 Earnings Release Date, Conference Call And Webcast
NEW YORK – July 28, 2020 – Digital Media Solutions, Inc. (NYSE: DMS) will release its second quarter fiscal 2020 results before the U.S. stock market opens on...
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3 Myths Keeping Mortgage Originators From Closing More Refinance Loans
The growth of refinance pipelines is determined by a mortgage originator’s ability to capture new prospects. Here are three beliefs that could be detrimental...
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Becoming Indistractable
I’ve realized that, no matter the topic, when I am learning, I am growing. And, as I teach and share my learnings, I learn more and grow more. I’ve created an...
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DMS Success Story: Increasing Inbound Calls From Highly Engaged, In-Market Consumers
The Challenge: Produce High-Quality Inbound Calls At Scale A leader in online healthcare education was diversifying its media mix and was interested in...
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